How to Use Google Trends: A Guide

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Google Trends is an excellent tool for an entire host of things. Aside from the fact its completely totally free, you can use it for producing content ideas, looking at patterns across particular subjects, picking products to sell and exploring exactly where the interest comes from across the world or in different regions.To get a good understanding of Google Trends you dont need to spend hours finding out all its various intricacies, fortunately for us, its basic and good to utilize, however the opportunity for brand-new and intriguing concepts is quite massive.This blog post will go through a few of the primary usages for Google Trends and how you can utilise its functions to collect some good info for your brand.via GIPHYIf you d prefer a super-quick introduction on Google Trends, we have a helpful, two-minute video which talks you through how to get the fundamentals out of the platform.Getting into Google TrendsAs formerly discussed, its a free tool which is readily available to everyone. Simply Google it and youll discover the link, or click here if you d rather, its as simple as that. Theres no register needed either, you simply jump directly in (which we enjoy!). What can you utilize Google Trends for exactly? So, this useful tool has a choice of ways you can use it: To get to understand and comprehend your audienceTo explore the patterns around products and product keywordsTo identify seasonal patterns and compare topics versus one anotherTo dig into specific countries, regions and cities for targeting purposesTo keep a helpful eye on your brandUsing Google Trends to understand your audience and what they desire What are your audience most interested in based on what you offer? State youre a home DIY store and you wish to see what your audience are searching for. You can include a choice of approximately four keywords to the search bar, perhaps bedrooms, restrooms and kitchens, and Google Trends will reveal you what the search trends appear like over a period of time (which you can experiment with). Youll have the ability to plainly see from the data what searchers are most interested in. In this case, over the last 12 months, kitchens are the company preferred, followed by bathrooms then bed rooms. You can do this with an entire host of subjects, just believe whats essential to your market. Once you have this information, you can craft your social publishing around the most popular topic, or possibly inject some new content into the site that supports these findings. Exploring patterns around products and item keywordsYou can likewise utilize Google Trends to assist you choose what products to sell on your site. How might you do this? Well, by taking a look at the trends for specific items to see if theyre more sought-after now than they were before. You might have a particular new item in mind that you d like to start selling, but youre unsure when the very best time to launch might be– utilizing Google Trends will help you to decide.Identifying seasonal patterns Looking to see if there are any obvious seasonal trends might help you choose when to promote certain products too. For instance, weve looked at the term sunloungers to figure out if there are any seasonal peaks and when these occur. From the graph below you can see that over the previous five years, popularity for sunloungers peaks in the spring and summer and then passes away right down again in the winter season. This is something you may expect, however even for more odd items, this is still an useful method to identify if there are any peaks and troughs in interest. You can also make fantastic usage of the seasonal patterns to define your material calendar. Youll be able to make certain youre talking about the best subjects at the best time across your website and social channels.Tip: Remember that these peaks are based on when individuals are actively interested in a topic, so do not leave it too late to get on board with brand-new content development. Attempt and get your material all set to go just as the trend begins or even right before, so youre in the very best position to capture as numerous fish as possible.Dig a bit deeper for targeting purposesOnce youve got a decent subject– you can dip deeper to get back at more beneficial findings out of Google Trends.You may wish to begin by taking a look at the interest by sub region area. Here you can determine which parts of the country are most interested in your subject, and after that go even further to check out metro and city data too. By discovering the accurate places where your product or keyword is having the greatest impact, you can target locations on social or develop content which is directed at particular locations or regions.Looking at cooking areas once again as an example, we can see that Northern Ireland and Wales are leading the way from a sub area point of view, so exists anything we can do with this information from a targeting point of view? If we drill down further into the cities, our top three are listed as Bolton, Bristol and Leicester– so possibly its time for a social campaign targeting individuals in those locations? This can likewise assist with hotspot PR stories too– as you can see where the interest is highest, you can target specific publications within those locations with your press release. Check out how your brand is doing If youre working for, or own a fairly recognized brand name, you can utilize Google Trends to watch on how things are going. You can see how awareness of the brand name has actually changed over time which, if positive, is terrific for validating brand-building activities. As an example, weve popped H&M, New Look and Asos into the search bar to see how they compare. This might not be so beneficial for smaller brands as there might not be enough data to deal with, but we believe its a handy tip to understand all the same.Tip: Adding a number of competitors into the mix can be great to assist you see where you stand as a brand in general. Share this post

Aside from the truth its totally free, you can utilize it for producing content ideas, looking at patterns across certain subjects, selecting products to offer and exploring specifically where the interest comes from across the world or in various regions.To get a good understanding of Google Trends you dont have to invest hours learning all its different complexities, luckily for us, its good and basic to utilize, however the chance for brand-new and fascinating ideas is quite massive.This blog post will go through some of the main uses for Google Trends and how you can use its functions to gather some great info for your brand.via GIPHYIf you d choose a super-quick introduction on Google Trends, we have a handy, two-minute video which talks you through how to get the fundamentals out of the platform.Getting into Google TrendsAs previously discussed, its a complimentary tool which is available to everyone. You can include a choice of up to four keywords to the search bar, perhaps bedrooms, kitchens and restrooms, and Google Trends will show you what the search patterns look like over a period of time (which you can play around with). Checking out trends around items and item keywordsYou can likewise utilize Google Trends to assist you decide what products to sell on your website. You may have a particular brand-new product in mind that you d like to start offering, but youre not sure when the finest time to launch might be– utilizing Google Trends will assist you to decide.Identifying seasonal patterns Looking to see if there are any obvious seasonal trends may help you decide when to promote specific items too. Examine out how your brand is doing If youre working for, or own a relatively recognized brand name, you can utilize Google Trends to keep an eye on how things are going.